Advertising Marketing Strategy and Management †MyAssignmenthelp

Question: Discuss about the Advertising Marketing Strategy and Management. Answer: Introduction Topman is the global fashion high street brand located in UK. The major purpose of this report is to identify and analyse the existing marketing strategy. By using a detailed market segment strategy it is possible to understand the effective policies that are enforced by the brand. An investigation into the macro and micro environmental factors will ensure the brand position in the market. It is hence very much important to understand the brand market standing and the different strategies in order to gain competitive advantage. The existing marketing strategy and upcoming strategy will allow in making a definite change. This will certainly allow in managing market effective role and pertaining role of a fashion brand in order to gain competitive advantage. The brand has developed an effective market scope that will allow the readers in understanding the brand image. Further this report aim to create a strong and appealing marketing strategy in order to understand the problem. Researc h includes an internal marketing research and analysis of events and campaigns in order to consider the proposed marketing strategy(Armstrong, et al 2015). Topman is a British multinational means fashion retailer. The brand is the subsidiary of Arcadia Group. Topman includes the chain of man high-street clothing which is located in UK. It was created by the end of 1970 and provides with an effective menswear collection. They have built an international presence by expanding business across the world. Topman has also using the franchise model in order to attain effective market standing. The group is expanding in different part of the world understanding the consumer needs and building a strong market standing. The particular research is therefore important enough for understanding the process in order to gain quantitative role. Here, it is evident to look forward in order to mark changes in the business organization and understanding the process. The overall process is to arrange the effectiveness in term of marketing policies and procedure(Armstrong, et al 2014). This will certainly allow in updating the organizational effectiveness an d putting forward necessary. It is therefore important to attain organizational scope that will certainly allow in functioning business activity. The overall emphasis here is to embark effective business atmosphere and undertake campaigns which will allow in gaining competency(Babin and Zikmund, 2015). key challenges in the managing the organisation's marketing operation There are many challenges that are faced by Topman in order to manage its function. The first challenge is regarding managing the online operations. For a large sized brand like topman it is important to undertake the online operations like promotions and sales in an efficient way. This will allow in managing the effectiveness in term of gaining local market competency. The brand has to expand itself in the foreign market which will certainly help them in growth and development. This allow in an advanced growth and remaining efficient on a long-run. It is possible from the point of gaining adequate growth and competency. In order to be more competent and efficient, it is required to communicate the organizational value in a better way. The purpose is to integrate the organizational growth and maintaining sustainable objectives. This is important enough in managing the objective. The brand has a strong presence in UK and overseas. There are 300 stores in UK and around 150 stores overseas. The brand is known as a premium menswear including the top designer and fashion advisors. They have increased collaboration with the numerous designer in order to ensure the varieties and price of the clothing range. They are involved in charity and working consistently to boost the brand image. The brand has largely been working in order to influence the overall market positioning. It is necessary for organizing the brand focus that will certainly allow in maintaining the brand image in public. It is a matter of great importance for the brand in order to attain a sustainable market position. The purpose here is to attain a strategic market place and allow in building an effective market positioning. The purpose is to manage the organizational growth and development is necessary for positioning itself at a place that allow in gearing up specific market place. This is efficie nt from the point of view of gaining specific roles and results on a long run. The purpose of Topman strategy is to attain organizational roles and putting forward the efficient marketing strategies. It is important for a brand to develop itself as a popular support system that will certainly allow in managing designated roles. Above all, the competition caused by the other local and international brand has been culminated through efficient marketing strategies. This is important from the point of view of gaining adequacy and relevant market group. The large sized stores in UK has allowed in overall market accessibility. They have overall helped in creating an effective brand position through brand penetration. It is necessary from the point of gaining effective brand positioning. It is necessary for a brand to establish itself together with a definite market position. The purpose of an organizational role and responsibility is to attain systematic marketing position. It is therefor e important enough to arrange the organizational platform which will certainly allow in managing effective role and responsibility(Baker, 2014). It is difficult for the brand to consolidate the management which is located at different places. It is therefore causing poor productivity and hence affecting the brand and its image. The overall purpose of the brand is to maintain a position that will certainly affect the brand. The brand has however a poor store display strategy which is affecting it. The poor online marketing strategy has however reduced the online sales(Boone and Kurtz,2013). The continuous complains and ineffective addressing policies have affected the brand consequently. It is important from the point of gearing up the effective roles. The purpose of brand efficiency and effectiveness has developed itself. The consequent reason behind managing the roles and responsibility is to attain effectiveness and expanding the market throughout the world. The role of an effective marketing strategy is to attain systematic growth and arranging the necessary growth that will certainly allow the brand to grow. It is importa nt to develop the strategies in order to attain positive growth. It is necessary from the point of attaining defined roles and capacity that will help in organizing long-term productivity. Topman external environment There are young customers that are targeted that allows in attaining an effective managing strategies. It is important enough for targeting the effective people and analysing the market strategies that ensure roles. They have associated themselves with the financial planning for the company. It is important from the point of gaining accurate results and performing effectively. By collaborating with the celebrities it is possible for the brand to gain effective name. It is necessary from the point of way of gaining sustainable market name(Hollensen, 2015). This will allow in generating market effectiveness. For such a brand it is important to gain better name. This is effective from the point of view of gaining better roles and furnishing capacity in the favour of the company. In this way it is possible for the brand to attain better brand positioning The threat is the external factors that affect the brand in its growth. There are multiple factors that like international brands and local brands that have a wide market and consumer segment. There are possibilities that the brand might face ineffectiveness due to these brands. For the reason, it is important to maintain an efficient brand image and allocate the most favourable factors in order to gain proficiency(Sheth and Sisodia, 2015). Analysis of the current marketing activities and the organisation's objective The current marketing activities suggest that the brand is partially utilizing its capacity in order to attain sustainable market position. The existing market strategies are maintained the product portfolio and expanding the brand across the world in order to seek effectiveness. The changes are been improvised in order to add different variety of clothing range which will certainly allow in managing the product availability(Mullin, Hardy and Sutton,2014). There are multiple brands that are causing huge competition to the brand. There is a necessity to improvise the condition which will be helpful in managing the situation. It is necessary for managing the effectiveness of the organization and maintaining a better brand quality not only in UK but also in the rest of the world. This will certainly help in managing the brand quality and attaching a wide accuracy to the brand. This has a potential to gain the organizational development and meeting the crises which will certainly allow i n meeting the expectations of the consumers(Shank and Lyberger, 2014). It is highly recommended for the purpose of positioning the brand in the market and creating an equitable name. The significant contenders of Topman are centre and high society departmental stores. The opposition is as premium situated stores in the market(Strauss, 2016). The most capable piece of the item is its cost and subsequently it is vital for an association to offer products at a focused cost. Because of the distinction in the cost of the item it has turned out to be imperative to offer an item at an aggressive rate(Turnbull and Valla, 2013). It is because of the way that the purchasers can change to some other item which may influence the picture of the brand. It is seen that the clients in the retail division has a high bartering control over others. The new pattern of web based shopping is again representing a danger over the organization. The new patterns are posturing danger to the brand itself(Van den Driest and Weed, 2014). There is as of now part of rivalry in the business. There are different nearby and global retailers who are causing outrageous level of rivalry. There are diverse stores working in the business with a similar model. In such a situation it has turned out to be apparent for an association to create aggressive procedure s keeping in mind the end goal to contend in the market(Sheth and Sisodia, 2015). Concentrating on clients Potential Client Market Client needs (De Mooij, 2013). The present in UK market has part of potential as far as development. The advanced development at Topman is high and the brand has part numerous chances to extend business in the global market also. It is very prudent to the brand that it ought to create exercises by taking a gander at the prerequisites of the individual clients. The clients are exceptionally scattered and the specific market portion requires development in the coming years(Hollensen,2015). The situation of the store is critical from the perspective of the deal. Keeping in mind the end goal to get abnormal state of offers it is prescribed that the store ought to be arranged at a place that pulls in individuals(Solomon, 2014). There is as of now part of rivalry in the market in such a circumstance it is suggested that the brand ought to deliberately position its whole store so as to achieve high level of sale(Kardes, Cronley and Cline, 2014). Because of the distinction in the cost of the item it has turned out to be essential to offer an item at an aggressive rate. It is because of the way that the purchasers can change to some other item which may influence the picture of the brand. They are sufficiently productive to deal with the prerequisites of both the centre and high society clients(Kotler, et al 2015). It is obvious for a brand to comprehend the market portion. For each b rand it is critical to deliberately putting itself in the market with the goal that they can achieve wanted outcomes. The real piece of the primary clients is prevalently females. The items are best known as the exceptional brand class depend on client decision as opposed to request premise(Lantos, 2015). Marketing concepts, tools and technique to support the analysis/evaluation The significant piece of the primary clients is dominatingly males. The items are best known as the superior brand classification depends on client decision as opposed to request premise. The distinctive items satisfy the need of the client in view of the individual decision. Topman particularly centre around its deal that depends on the extensive strip malls. These key areas are imperative from the perspective of increasing enormous benefits. Situating a departmental store at a vital place is essential from the perspective of renown(Mullen and Johnson, 2013). There are evident obstructions in the business regarding economies of scale with a specific end goal to deal with the necessities. The substantial store unit spares cost by purchasing merchandise in mass amount(Ryan, 2016). The littler stores don't have a capacity to decrease the cost. The administration arrangements are another boundary for the new endeavour to present another specialty unit. The new duty framework can impact the business on a substantial degree the main new participant can be the organizations who are now settled in the business. It is monetarily inconceivable for the business to seed capital keeping in mind the end goal to set up an aggressive unit. This is particularly essential for the substantial estimated business association like Topman who needs to create techniques looking onto the necessities of various offices. The danger of section is exceptionally if there should be an occurrence of new competitor(Varley and Rafiq,2014). Expansive retailers are totally reliant on the providers keeping in mind the end goal to get products all the time. Thus it has turned out to be essential for the stores to create productive association with the providers to mastermind merchandise at an aggressive cost. Retailers are ceaselessly increasing all the more haggling power thus it is seen that the providers are ending up less capable than they used to be already. Contribution of marketing to success of the organisation Marketing is an important ingredient in the management of the function in order to gain effectiveness for a brand. This is necessary from the point of view of developing a better brand image and emerging as a trend in the existing market situation. The policies are important enough for developing a role in the market and allowing improvement in order to gain a better position. The purpose of a company is to deal with the marketing effectiveness and gearing up with the issue by understanding the contribution of the marketing success in the organization. This is amongst the most necessary and possible strategy in the market. The purpose here is to gain the marketing opportunities and providing with the successful organizational role. The effective marketing strategy involves a better implementation of digital marketing strategies. These strategies are important enough for generating brand awareness and matching up with the individual expectations. The purpose is to attain basic marketi ng policies and attaining a designated role which will help in improving the organizational performance and gaining an outcome that will help in ensuring consequent result. The overall necessity of the brand is to manage itself in order to be successful. Conclusion There are abundant of chances for Topmans to open stores in the worldwide market. This will help in expanding the end number of chance for the brand. They should concentrate more on the advancement and marking methodologies. It is clear that the limited time methodologies will enable the brand to achieve a maintainable market to put. They should centre on the key area as it will enable the brand in picking up a noteworthy market to share. In the profoundly aggressive market it is fitting to work in an effective way by finding stores at a superior place by drawing in new clients. Ultimately it needs to create procedures by enhancing the brand picture. This will enable the brand in picking up a noteworthy market to position To close it is apparent that Topmans is performing in a productive way looking onto the present circumstances. The report has productively assessed every one of the techniques important to enhance the market standing. The brand needs to create itself looking onto the economic situations. This will help the brand in picking up a noteworthy position in the market. References Armstrong, G., Adam, S., Denize, S., and Kotler, P. (2014).Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M., and Brennan, R. (2015).Marketing: an introduction. Pearson Education. Babin, B. J., and Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Baker, M. J. 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